Womenswear multi-channel brand Seasalt has implemented a product lifecycle management (PLM) tool to support its growing business.

The company will deploy the Visual 2000 new PLM S V8 release, which it says will streamline its planning, design and product development processes, allowing its creative teams to focus on its products and customers.

Adam Cotgreave, Seasalt project manager said: "Throughout our selection process Visual 2000 have shown a true understanding of the fashion industry which is reflected in the rich functionality the solution offers."

Visual PLM centralises all product information into a single data base at the front end for best practice, increasing operational efficiencies, and streamlining the design and product development process.