A business information portal dedicated to PLM (product lifecycle management) software for the fashion, textile and footwear industries was launched today (15 January) by just-style.

The just-style PLM hub provides executives and decision makers in the apparel industry with information including an introduction to PLM, news and announcements, vendor white papers and interviews.

The free-to-view service also features company profiles and a complete vendor directory.

PLM software enables fashion firms to manage rapid response times, constant order changes and short product lifecycles across complex global supply chains.

Leading apparel and footwear companies know that managing their product supply chain with the right PLM solution is particularly crucial given the current global economic slowdown.

Indeed, the flow of new fashions to entice consumers into stores, boosting full price sales, and keeping smaller inventories gives them a competitive edge at a time when they need it most.

Dassault Systèmes, PTC, Centric Software, Lawson and Lectra are among the PLM vendors supporting the hub.

John Squire, vice president of marketing for Dassault Systèmes' Enovia brand said: "just-style's hub is an ideal platform for Dassault to drive global brand awareness and expand our leadership position in the market for retail, footwear and apparel PLM solutions."

Matthew Austin from PTC added: "PTC is at the forefront of PLM software solutions. just-style is a leader in providing business information. So, by being a gold sponsor of this innovative buyers guide, PTC is able to continue building relationships within the global apparel industry."

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