Simparel, Inc., fast-growing developer and marketer of the Simparel® end-to-end business solution for fashion and consumer goods companies, welcomes apparel IT and operations veteran Lawrence Mora to the role of Senior Project Manager. From his Los Angeles base, Mora will leverage his more than 20 years of experience as an IT leader, business analyst, and system implementation specialist to help brands, manufacturers and vertical retailers reach their full potential through the rapid and effective implementation of the comprehensive Enterprise Resource Planning (ERP), Product Lifecycle Management (PLM), Warehouse Management (WMS) and other natively integrated components of the Simparel solution.

"With such impressive expertise and a solid industry reputation, Larry was in a position to work with virtually any technology provider out there," said Steve G. Vogel, Chief Executive Officer. "The fact that he chose Simparel not only confirms the strength of our technology, but our commitment to providing the best customer experience in the business. He is a perfect fit with the team of trustworthy and customer-focused professionals that are taking Simparel and its customers to new levels."

Mora has amassed extensive experience in the implementation and integration of a wide range of ERP solutions, including ACS, ABS, AIMS, Apparel Magic, BlueCherry, Full Circle, Garpac, NGC Red Horse, Vantage Point, and more. His experience also spans eCommerce, EDI, Retail, PLM and WMS systems across small-medium business to the industry's largest corporations. In addition to his 10 years consulting as a Senior Analyst, Project Manager and ERP Implementation Specialist, Mora has served as Director of Information Systems for Baby Guess and Group B Clothing, and Manager of EDI and Logistics Systems for l.e.i. (a division of Jones Apparel) and Circa Corporation.

"I am pleased to be joining Simparel as they are taking a leadership position in the industry", added Mora. "With their advanced technology solutions and straightforward business approach, I believe that I can make a more positive impact by delivering a better implementation experience. I look forward to working with both familiar and new companies to help them advance their business with Simparel."