Running footwear and apparel maker Brooks Sports Inc has selected PTC Product Lifecycle Management (PLM) technology to help streamline product development, materials management and sourcing requirements.

The implementation will enable Brooks Sports, a subsidiary of Berkshire Hathaway Inc, to move to a single system to support rapid growth across its product lines.

PTC's Windchill FlexPLM technology will also enable the company to deliver products to market faster by reducing cycle times through improved operational efficiency from initial concept to store delivery.

"Brooks Sports wanted to standardise on a footwear and apparel-specific PLM technology foundation to support our growth plans," said company president and chief operating officer David Bohan.

He added: "It will give us visibility early in the development cycles and will enable us to share design, materials and costing information between ourselves and our suppliers to achieve our growth plans."