Online solutions provider DeSL has appointed Marc Friedman as vice president of sales for North America.

Friedman, who will be based in New York, will be responsible for strategy and sales of DeSL solutions across the region. Prior to joining DeSL, Friedman has held positions at Simparel, Centric Software and Lectra.

"I'm delighted to have someone of Marc's calibre and experience on the team," said CEO Colin Marks.

"We spent a long time searching for a suitable person to fill the role at DeSL and spearhead our North American operations. We are not a conventional 'old hat' software provider, our solutions are new, innovative and push the traditional boundaries between business and software processes. Marc's previous experience, business knowledge and approach have blended perfectly with DeSL's goals. I'm delighted that Marc has already made an immediate impact and secured important clients such as Colorado based Elope, a wholesale costume company and another renowned manufacturer."