Gerber Technology today (11 May) named Peter Bambridge as director of software solutions, tasked with ensuring the company's product lifecycle management (PLM) solutions meet the needs of retail and consumer goods companies in the UK and Northern Europe.

Bambridge joins from Dassault Systemes, where he managed the PLM business for retail and consumer goods in northern Europe. For three years prior to this he served as a global industry analyst focused on PLM solutions at consulatncy Gartner Inc.

"Peter brings a wealth of industry knowledge and PLM experience to his new role," said Bill Brewster, president of Gerber's Software Solutions business.

"He understands that his goal is to assist retail and consumer goods companies improve productivity and profitability throughout the enterprise by helping them implement the appropriate PLM solution for their needs."