Industry veteran John Robinson has been appointed as senior vice president of sales and marketing at software provider Simparel.

With more than 25 years of fashion and retail business and technology experience, Robinson will help companies meet growing challenges through the use of ERP, PLM and other advanced end-to-end solutions.

Robinson most recently served as vice president of apparel for technology firm Lectra. He has previously held roles at trend forecasting company WGSN and POP-Market.