California-based La Jolla Group Inc (LJG), one of the world's biggest producers of surf, skate, motocross and youth lifestyle apparel, has implemented Lectra Fashion PLM to help take its product development and lifecycle management processes to the next level.

The company, whose portfolio includes O'Neill Clothing USA, Rusty Clothing and Metal Mulisha Clothing, wanted to update its old system of spreadsheets which required manual data entry and left some departments such as design and merchandising feeling disconnected from the development process.

The apparel-centric user interface "allows for the design cycle to have a single consolidated dataset and has helped LJG move away from disparate data and manual processes," explains chief operating officer Josh Wellington.

Lectra Fashion PLM also integrates into La Jolla Group's Macintosh-based design environment. And its visual user setting with image libraries and a hassle-free bill of materials eased adoption by all teams, including design.

Designers now communicate styles and trends but also have total control over pre-costing, helping to ensure that budgets and production constraints are respected.

By aligning the entire team globally and giving members lifecycle control over design, pattern making, merchandising, sourcing, production, and printables, deadlines are now an "achievable reality."

The initial project was implemented ahead of schedule, and La Jolla Group has expanded its scope to include its entire portfolio of brands and supplier base.