Lawson Software has unveiled Lawson for Fashion – claimed to be a comprehensive software system aimed at helping fashion companies to boost their profits.

The US company says the new system is designed for fashion companies, including brand owners, manufacturers and private brand retailers.

It claims it should help improve profits, combat charge-backs and accelerate product time-to-market, while reducing software implementation times.

The system is built on the latest version of Lawson’s M3 Enterprise Management System, Lawson M3 10.1, which has also been announced.

Among Lawson for Fashion’s many applications are Lawson Fashion PLM and Assortment Replenishment Planner; Analytics for Fashion, a pre-configured business intelligence solution which helps companies track and measure key data; and Lawson Value Management tools, aimed at helping businesses to improve their processes.

“With our latest version of Lawson for Fashion we are redefining enterprise applications for the fashion industry, giving companies tools they need to help turn their inventory into cash faster,” said Frédéric Champalbert, general manager, fashion, for Lawson.

“With Lawson for Fashion we help our customers improve key business processes by converting data into actionable information.”