US fashion designer Michael Kors has selected a Product Lifecycle Management (PLM) solution to support its aggressive expansion plans.

The Enovia MatrixOne Apparel Accelerator from Dassault Systèmes is due to be implemented by the end of March 2008, and will ensure that Michael Kors has the processes in place to support innovation and product quality as the company continues to grow.

“Over the last four years we have experienced explosive growth; we expect this trend to continue as we expand our retail presence and introduce new product lines,” said Gia Castrogiovanni, president, Women’s, Michael Kors.

“From a business perspective it was strategically important for us to find a PLM solution that could be implemented quickly, provide an open platform that could interact with other applications and ultimately scale to meet future demands.”

With a diverse product portfolio, incorporating everything from ready-to-wear and accessories to fragrance and bedding, Michael Kors needs to be able to manage interactions with suppliers as well as harness the complexity of product development in a fast-growing environment.

The new system will enable Michael Kors to rapidly deploy a common infrastructure that automates and integrates product data, business processes, and development workflows throughout the life of the product.