Newbrands has chosen Centric Software, Inc., for its product lifecycle management (PLM) system.

Newbrands will use the Centric PLM system for fashion and luxury goods companies to support its fast growth in a "smart, profitable way that assures our product development is fully aligned with bottom-line business goals," says Stefano Artuso, Newbrands' vice president and board member. The company's revenue increased 75 percent from 2010 to 2011, and is on track for continued fast growth, according to Artuso. He expects the PLM system to help reduce product development lead times, enhance customer service and product quality, and provide better control on costs and margins.

Newbrands selected the Centric 8 PLM software for its flexibility, out-of-the box approach, ease of use and comprehensiveness. "With all its modules, Centric 8 is a complete solution, covering the whole product development process," explains Artuso.

Newbrands will implement the full Centric 8 PLM suite including the Line Planning, Product Specification, Material Management, Product Sourcing , Calendar Management and Quality Management modules, in order to support its overall product development and sourcing processes.

The company's choice is especially significant, says Centric CEO Chris Groves, because it made the decision to implement PLM before an Enterprise Resource Planning (ERP) system. "Newbrands understands that PLM can deliver real, measurable value to its business faster than ERP can," says Groves. With the unique Agile Deployment SM that Centric is known for, he continues, Centric can deliver rapid return on investment for fast-growing clients such as Newbrands.