Online fashion retailer Bonobos Inc has selected the YuniquePLM product lifecycle management (PLM) software solution for implementation at its New York headquarters.

Specialising in better fitting men's clothes, the company is deploying the new software to streamline operations and enable more efficient growth and product line expansion.  

"We are projecting that our business will double in 2010," notes Michael Hondorp, senior manager PR/marketing, explaining this will be achieved by expanding into new product categories and innovating existing ones.

He adds that Gerber Technology's YuniquePLM will help design efforts and simplify the product development process. 

Bonobos has an in-house product team and sources finished products globally, releasing new styles up to twice a week.

YuniquePLM's digital libraries will provide instant access to artwork and color palettes, as well as managing all materials and product information generated throughout the concept-to-delivery lifecycle.

Digital line lists will also help organise fast-paced new product deliveries.