Nearly two-thirds of apparel and footwear companies with an integrated Product Lifecycle Management (PLM) implementation in place are achieving year-on-year revenue growth new research suggests.

In its report ‘PLM for the Fashion, Apparel and Footwear Industries: Enabling Speed and Responsiveness, Delivering Higher Profitability,’ analyst Aberdeen Group calculates 65% of apparel and footwear firms see higher sales after using PLM for over a year.

“Best-in-class fashion, apparel, and footwear companies are using PLM to improve their ability to respond to rapid demand changes and complex global supply chains,” says Jim Brown, vice president of product innovation and engineering research at Aberdeen Group.

This, he says, results in an increased ability to get products to market on-time and at target cost, and helps manufacturers react more quickly to changes in customer demand.

The research was commissioned by Centric Software, which provides PLM solutions that incorporate line planning, calendar management, global sourcing and product specification for apparel and private label brands.