French lingerie brand Etam Group has chosen Centric Software's product lifecycle management (PLM) software solution to support the growth of its three brands.

Etam's Undiz brand's style, development and sourcing teams will be the first to implement Centric 8 PLM. Each of the company's brands, which also include Etam and 1.2.3, designs their owns collections and works with a global network of subcontractors and textile manufacturers.

"As we rapidly grow our style teams in diverse locations, Centric will improve productivity and efficiency, and help us reduce time to market," said Sebastien Bismuth, CEO of the company's Undiz brand.

The Centric 8 PLM solution's consistent user interface, Bismuth added, will streamline Etam Group's design efforts, and make it easier to employ new people - a critical consideration during rapid growth.