Sunrise Brands has selected Centric Software's product lifecycle management (PLM) software solution to support the growth of its private-label business.

Sunrise, which designs, produces and distributes private-label and branded apparel for retailers including Chico's and Macy's, said it was looking for a solution that could handle the full spectrum of product development, from design to purchase orders.

The Centric 8 PLM software replaces a product data management (PDM) system at Sunrise Brands. Ease of use, user adoption and extensive functionality were key criteria in Sunrise's selection, it said.

"Based on the feedback from employees, Sunrise Brands decided to go with the company that presented a product they - the users - felt best served their needs. And that was Centric," said Maria Fajardo, information technology manager at Sunrise Brands.

Chris Groves, president and CEO of Centric, added: "Centric 8 PLM will give Sunrise Brands the visibility and flexibility it needs to continue growing its private-label business aggressively."