Swimwear brand Speedo is to use the vrMockshop visual merchandising software to help to maximise its range planning and retail space through 3-D mock-ups and store planograms.

The software has been developed by iShopShape, a partner of Centric Software, which provides product lifecycle management (PLM) software for retail, apparel and footwear companies. vrMockshop integrates with the Centric 8 PLM system.

"With vrMockshop, Centric is providing Speedo an opportunity to better implement exacting merchandising standards - standards that ultimately lead to improved planning and customer satisfaction," says Chris Groves, CEO and president.