Spiegel Brands Inc is extending the use of its product lifecycle management (PLM) software as part of a major corporate initiative to speed new products to market.

The direct marketer of women's apparel is tapping into the collaboration and process management aspects of Yunique Solutions’ software to integrate independent vendors into new regional product teams.

These teams will then perform all design-through-development processes in close proximity to Asian production facilities.

By creating deeper, real-time relationships with its suppliers, Spiegel Brands hopes to see greater product innovation and operational transparency, as well as a more efficient and proactive supply chain.

Spiegel Brands manages four brands – Spiegel, Newport News, Carabella and AB Lambdin – which are marketed through separate catalogues and websites.

It implemented Yunique’s web-based plmOn software in early 2006 to manage the merchandising, design, technical design, product development and sourcing functions in its Manhattan headquarters.

This was followed with the deployment of srmOn, an online collaboration tool to electronically integrate buying offices and trading partners in Hong Kong, Northern and Southern China, and India into the product lifecycle process.
Jose Sanez, director of technical design systems, processes and calendars at Spiegel Brands, said the system “allowed us to integrate our Mac-based designers as well as our entire universe of buying offices and trading partners.

“We can manage our apparel, footwear, home and accessories lines with this single solution. Not only can we create tech packs at triple the rate of before with the same number of people, we can now share them instantaneously online with our global teams.”