Lifestyle retailer Urban Outfitters has invested in Product Lifecycle Management (PLM) software to improve visibility and collaboration across its business.

Urban Outfitters is utilising TradeStone's PLM solution to "manage colour, material and artwork libraries, define colour palettes, specify product construction details and packaging, develop bills of materials, track samples and build technical specifications".

The move means Urban Outfitters has now deployed the full TradeStone Merchandise Lifecycle Management suite, including PLM, Collaborative Sourcing, Order Management, Global Trade Management, Supplier Community Management and Business Intelligence.