Contemporary clothing brand Velvet by Graham and Spencer has chosen the BlueCherry PLM (Product Lifecycle Management) software solution to help manage its creative and production teams.

The company, which is based in Culver City, California, required a PLM system to better monitor the design process. It will also be integrated into the firm's existing BlueCherry system from Computer Generated Solutions (CGS).

"As a result of the implementation, we expect to see improved productivity and increased visibility which will allow for better communication and decision making," says Henry Hirschowitz, president of Velvet.

The clothing company should also "be able to decrease lead times, improve internal and supplier collaboration, increase process visibility, and achieve many other strategic business enhancements that were previously unfeasible," adds Paul Magel, president of the Application Solutions Group at CGS.