Italian underwear retailer Yamamay has implemented a Product Lifecycle Management (PLM) tool to optimise its design and product development processes.

The company, which has more than 700 global franchise stores, is now using the TXT solution to manage all collection-related information: data and images.

Through the adoption of the TXT solution, Yamamay aims to reduce product development times as all the resources involved, including foreign branches, can use a single repository, which can be accessed anywhere.