Scandinavian fashion retailer Varner is streamlining product development and adapting more quickly to trends thanks to its investment in a new product lifecycle management (PLM) tool.

Founded in 1962 in Oslo, Varner owns ten different concepts: Bik Bok, Carlings, Cubus, Days Like This, Dressmann, Urban, Vivikes, Volt, Wow, Levi's Stores Scandinavia and Nike Stores Scandinavia. Focused on producing affordable styles, the company has 1,500 stores and more than 220 suppliers across 500 factories in 16 different countries. 

Aware of its rapid growth and new concepts, Varner wanted to relieve the pressure on existing IT systems and keep up with future retail trends.

It selected Centric Product Lifecycle Management (PLM) and uses the software across all ten concepts to streamline product development and adapt to faster retailing trends. Since implementing Centric PLM, Varner has been able to see a holistic view of all its products which it says is helping shorten lead times with suppliers through better preparation and make profit-making decisions about product lines.

The first go-live was 30% under time and budget and all concepts are said to have experienced fast and enthusiastic user adoption.

"We've had huge success in the last ten to fifteen years and the pressure was on for us to keep reinventing ourselves. We knew that in the next three to four years a lot more business would be moving to online retail," explains Olav Fyldeng, head of business applications at Varner. "With that, consumers are becoming increasingly demanding, they want affordable, quality products at lightning speeds. We knew we needed to bridge the digitalisation gap between IT and the business when it came to product development or we wouldn't be able to keep up in the race."
 
And Fyldeng adds the business is already establishing future plans. "Our next step is to add in suppliers shortly. We are driving a total business implementation, not just an IT project and we're already seeing the benefits of having all of our concepts on one coherent, collaborative system."