PTC (Nasdaq: PMTC), The Product Development Company®, today announced that Vera Bradley, has selected PTC® Windchill® Product Lifecycle Management (PLM) software to optimize efficiencies and provide cross-functional visibility into product information as the company continues to rapidly expand.

Vera Bradley is an internationally known handbag, luggage, stationery and eyewear designer which is becoming increasingly diverse and expansive in its business development initiatives. As it looks to optimally leverage resources, the company chose FlexPLMTM, PTC's Windchill-based enterprise PLM solution for the Retail and Consumer industries, to provide the backbone for better collaboration, product and design development and overall operational efficiency.  

 "We are confident that FlexPLM will improve our speed-to-market through optimized efficiencies across our product design and development processes," said Molly Reddish, Vera Bradley product development director.

"PTC's proven success in the Retail and Consumer market is a direct result not only of how our platform enables companies to enhance collaboration across business processes, but our understanding of our customers' business processes and our experience in this complex market," said Kathleen Mitford, vice president, product market and strategy, PTC. "We are excited to deliver that efficiency and market advantage to Vera Bradley as they continue to grow."


About Vera Bradley
Vera Bradley handbags, stationery, travel and eyewear are everywhere! Vera Bradley products have popped up on: Desperate Housewives, Brothers and Sisters, According to Jim, Samantha Who and in more than 20 feature-length films, as well as in celebrity gift lounges surrounding the 2009 Tony Awards and 2009 Daytime Emmys. With an award-winning float in the 2009 Rose Parade, 3500 retailers and 28 company-owned stores across the nation, the Vera Bradley story is a testimony to the American Dream; friends Barbara Bradley Baekgaard and Patricia R. Miller founded the company in 1982 with just a $500 investment. Visit for more information.


About PTC

PTC (Nasdaq: PMTC) provides discrete manufacturers with software and services to meet the globalization, time-to-market and operational efficiency objectives of product development.  Using the company's PLM and CAD solutions, organizations in the Industrial, High-Tech, Aerospace and Defense, Automotive, Retail & Consumer and Medical industries are able to support key business objectives and create innovative products that meet customer needs and comply with industry regulations. For more information on PTC, please visit

The announcement of any particular selection of PTC software is not necessarily indicative of the timing of recognition of revenue therefrom or the level of revenue for any particular period.  In addition, in many cases PTC's software must be successfully implemented and deployed to enable the customer to achieve its business objectives.  The announcement of a customer's selection of PTC software does not indicate that applicable implementation and deployment activities are complete.

PTC and its logo, The Product Development Company, Windchill, FlexPLM and all PTC product names and logos are trademarks or registered trademarks of Parametric Technology Corporation and/or its subsidiaries in the United States and in other countries.