Chinese company Yuanshang Fashion has invested in a PLM system for its Sedate women's wear brand in a move it says will solve existing pain points by building standards for merchandising and data management.

The firm, which was founded in 1999 in Guangzhou, South China, and also owns the Osnic women's fashion brand, has selected Centric Software to provide its Product Lifecycle Management (PLM) solution.

Today, Yuanshang has more than 200 owned stores and more than 300 franchised stores in mainland China with over 20% year-on-year growth.

Yuanshang's business has grown rapidly, and as a result, the Sedate brand began to encounter challenges.

"After fast growth over the past 20 years, Sedate faced challenges in product management and material management," says Yang Ping of Yuanshang. "Merchandising plans could not be quickly adapted to the fast-changing market and designers were struggling with fabric material issues. We also needed to improve internal and external collaboration with a backbone IT platform."

Yuanshang made contact with Centric Software in April 2017, seeking a potential PLM vendor for Sedate. The selection process began in October 2017, considering several global and local competitors, before Yuanshang chose Centric PLM.

"Centric PLM covers all the key modules of product management we require and offers a very flexible and quick implementation," Ping adds.

"Yuanshang has put a lot of effort into building an IT infrastructure because we believe it will support our long-term growth strategy. We are looking forward to great success with the Centric PLM implementation. It will help solve existing pain points by building standards for merchandising and data management.

"It's a long-term partnership. Centric PLM is like our secret weapon and we are determined to use it for the best results."