Golf wear specialist Acushnet Company has implemented a new Product Lifecycle Management (PLM) solution at its FootJoy and Titleist divisions to manage growth and boost efficiency. 

Based in Massachusetts, Acushnet designs, develops, manufactures, and distributes performance-driven golf products. The company encompasses six golf brands, including equipment brand Titleist and footwear brand FootJoy.

With vendors now connected to Centric Software's Centric Outdoor PLM, Acushnet is rolling Centric out across its apparel division and planning an Enterprise Resource Planning (ERP) system integration.

Jordan Harrop, senior analyst – FJ operations at Acushnet, explains the company needed a PLM solution to handle more complex, growing operations.

"As we evolved, we collaborated with more sourcing partners around the globe using emails, Excel sheets, and phone calls. We couldn't run reports easily, it was cumbersome, and we lacked live and transparent information – we needed to get more efficient.

"We now have one place for up-to-date information and real-time collaboration. Vendors enter data themselves, which saves time. The visibility is phenomenal. We can immediately see how decisions affect costing, rather than waiting for information from factories. Our regional merchandisers can also see each others' assortments and collaborate with the US management team for better assortment planning.

"A single source of truth, rapid information access and enhanced visibility enables us to focus on launching better products at a better cost, faster."