Brazilian online direct-to-consumer fashion brand Amaro has improved the agility of its product development process after implementing a new Product Lifecycle Management (PLM) solution.

Founded in 2012 in São Paulo, Amaro primarily sells through its website and mobile apps but also has 16 bricks-and-mortar 'Guide Shops' across Brazil where customers can try on sample clothing and order products for delivery from a central inventory.

It selected Centric Fashion PLM to replace its spreadsheet-based product development system last year.

"As product volumes increase, it becomes more difficult to control processes and deadlines, and also to determine which areas to optimise and where we are wasting time and energy," says Anay Zaffalon, head of products at Amaro. "We knew PLM would give all teams one point of reference to consult while managing product launches, product development progress, costs and materials.

"Today I can see everything in one place. We have more consistency in information shared across different teams and different products, so we can understand information better internally and communicate more consistently with suppliers."

Conrado Depoian, product manager at Amaro, explains the main benefits of PLM for the company are "data reliability, revision history, control over who accesses what information and the ease of integration with other systems."

He adds the software "is helping us to improve the agility of the product development process so that we can continue to provide a high volume of quality products to the customer."