Mexican textile and apparel business Avante Textil has selected Centric Software's product lifecycle management (PLM) software to help streamline and speed up product development so it can bring garments to market more quickly.

The company, which is vertically integrated from spinning yarns to producing fabric and creating clothing, will use Centric 8 PLM to eliminate non-value added activities and focus on creating and developing products faster. This, it says, will help to minimise errors as well as avoiding redoing everything from scratch.

"With Centric we feel we can improve our own processes and easily achieve our business objectives," said Edgar Beltran, PLM project manager at Avante Textil.

Hector Ramirez, marketing director at Avante Textil, added that the tool "will allow us to better manage our process from design to merchandising thanks to more transparent, easily accessible and unique, shared data."

Improvements in product development are also expected to have a direct impact on the company's bottom line. "By cutting down on time and improving the quality of our products we will also improve our company's global performance," explained Ramirez.

Avante Textil's operates 300 stores across Mexico and has brands including Altesse, Optima, Tops and Bottoms, Skiny, Ava Strahl, Baby Optima, Puppy & Co and Action Gear.