Fashion brand Bench has invested in a new product lifecycle management (PLM) solution to help optimise its product development process and drive the company's global growth initiative.

The company has selected PLM from Centric Software to optimise its own processes, in addition to streamlining collaboration throughout its extended supply chain.

Established in 1989, Bench has grown into a global brand with a presence in 34 countries throughout Europe and North America.

"We were looking for a PLM solution which would support us in expanding our product portfolio and reducing time to market," says Dr Bruno Sälzer, chairman and chief executive office of Bench.Sälzer, chairman and chief executive office of Bench.

The system, being used in Germany and the UK, helps "improve collaboration throughout the supply chain and simplify internal and external processes in line with best practices," adds Sebastian Streck, chief product officer at Bench. "Our goal is to increase our productivity and reduce our time to market while continuing to grow our business."