UK-based online fast-fashion retailer Boohoo has invested in a new omnichannel suite of fashion business software in a bid to harmonise its wholesale and third-party business processes. 

Founded 14 years ago in Manchester, northern England, Boohoo has expanded quickly, listing its shares in 2014 and buying the Pretty Little Thing and Nasty Gal brands in 2017.

It has implemented Visual Next's End2End omnichannel software including PLM, ERP, VIS and BI tools. Visual PLM gives Boohoo's commercial operation total control of the product development process and workflow, while Visual ERP and Visual BI grant them access to real-time reporting and statistics.

Dudley George, director of wholesale at Boohoo, expects the investment to offer the business a single standardised model and the ability to operate effectively while protecting the bottom-line. "Introducing the Visual Next system will foster greater productivity, giving the entire team the appropriate tools needed to deliver on the overall business direction."