Product Lifecycle Management (PLM) specialist Centric Software is expanding into Seoul, South Korea, as it continues its growth in Asia.

Centric opened offices in Shanghai in 2014, Tokyo in 2016 and Hong Kong in 2017.

"Centric Software will now be able to support South Korean fashion, retail and consumer goods companies with intuitive, easy to use, mobile and cloud-based PLM software," says Fabrice Canonge, senior vice president of global sales at Centric Software.

"Centric PLM empowers companies to manage all product data in one digital solution with a 'single version of the truth' approach, meaning fewer errors, faster time to market, enhanced collaboration and better margins. It's an essential tool for companies to keep up with trends in global markets and the changing expectations of consumers."

Centric will celebrate with a launch event in Seoul on 13 March where attendees can view live demos of PLM solutions.

"We are very proud to announce our expansion in South Korea," adds Chris Groves, president, and CEO of Centric Software. "Since we entered the Asian market in 2014, we have gone from strength to strength, gaining market leadership in the region. The team in Seoul is looking forward to bringing Centric's modern and mobile PLM solutions to retailers, brands, and manufacturers in South Korea."

PLM is the digital backbone of product design and development from concept to retail for brands, retailers, original design manufacturers (ODMs) and original equipment manufacturers (OEMs). The technology helps drive growth, streamlines operations, and quickly gets innovative products to market.