Eighteen months after opening its office in Shanghai, China, Centric Software reached its 15th customer milestone, becoming the PLM leader in the Greater China region.

"With an unprecedented number of new customers in China, Centric Software has clearly earned its position of market leader in the region," says Chris Groves, CEO of Centric Software. Centric's customers in China range from sportswear to lingerie to premium fashion brands and include global sports equipment brand 361° Sports, leading lingerie brand in China Aimer, retail giant Bestseller and vertically integrated shirt specialist Luthai.

"In this shifting and competitive marketplace, companies face constant business transformation challenges. Through innovation, expertise and mobility, we help our customers meet these challenges so they can stay one step ahead of competition," explains Mr. Lv Shiying, Sales Director of Centric China.

"We choose Centric 8 PLM to achieve better transparency, collaboration and control in development, quality, cost and sample development. Since first implementing Centric 8 in 2014, the benefits have been so impressive that we recently decided to expand the software to all of our apparel development teams," explains Mr. Zhang Wenbo, Deputy General Manager of Regina Miracle, ODM manufacturer of the world famous underwear brands and sports shoe brands.

"Our mission is constant innovation," says Mr. Qin Mingyao, Technical Director of Centric China. "This implies not only innovation in our solutions, but also being innovative in our Agile Deployment approach to implementation and in customer service."

"The increasing number of Chinese companies that have chosen Centric 8 reflects the trusted and clear leadership position that Centric earned in this market," says Chris Groves, CEO of Centric Software, "We are very honored and proud."