Chinese fashion brand 3Colour is to implement a new Product Lifecycle Management (PLM) solution across its rapidly-expanding e-commerce business.

The first brand from Excellent Fashion Garment (Hangzhou) Co, 3Colour was established in 1997, and has dozens of branches and offices in more than 300 cities across China, and more than 1,000 franchise stores.

One of the earliest Centric Software customers in China, it has now selected the Centric PLM solution to help its e-commerce team grapple with challenges such as mixed R&D models operating in parallel, disorganised sample management, and the need to respond rapidly and effectively predict product profitability in a short development cycle.

"I have been considering implementing a PLM project for two years," says Mr Li, head of the 3Colour e-commerce team. "I believe that Centric PLM will help our e-commerce team save time, improve efficiency, control costs, speed up R&D and new product launch times. The project will lay the foundation for future development."