Coalision, the Canadian company behind activewear brand Lolë and outdoor clothing brand Paradox, has invested in a new PLM system to centralise product data and speed time to market.

Headquartered in Montreal, the company has implemented Centric Software's Product Lifecycle Management (PLM) solution to further develop its digital infrastructure.

"Our main challenge involves Lolë, our major brand," explains David Turcotte, retail system administrator at Coalision. "We needed to upgrade our design processes to be even more effective. Two years ago, we began a complete examination of our IT infrastructure. It became clear that to gain a share in the digital world, we needed PLM. We had been working with a process in our ERP system but the way we were creating wasn't seamless or collaborative enough. We wanted a PLM solution that could help us work better internally, reduce time to market and analyse our sourcing and materials more effectively."

Turcotte adds the software will help transform the way Coalision thinks about products.

"As retail system administrator it is my mission to make sure that the company uses the latest technology to meet business needs and to always try to give our employees the best possible technology and tools. Centric PLM will re-centralise our product data and completely overhaul the way our design and product teams work. We expect to see better collaboration and faster time to market.
 
"Everything will be more visual," he concludes. "We'll be able to get a holistic view of the products in development each season. Because we'll have a centralised single version of truth, we will reduce errors."