Damart, the French brand specialising in thermal wear for women, men and children, has invested in a new Product Lifecycle Management (PLM) solution to structure its product development process and ultimately help it move from two to four collections a year.

Established in 1953 with the development of the active heat fibre Thermolactyl, Damart is one of ten fashion and ready-to-wear brands of the Damartex group, which include Afibel, La Maison du Jersey and Xandres.

As part of ongoing efforts to modernise its offer, Damart identified the need to structure its product development process and plans to accelerate collection development, improve communication between Damart teams and their suppliers, and reduce time to market.

To help, it has selected Centric Software's Product Lifecycle Management (PLM) solution.

"With 100,000 SKUs (Stock Keeping Units) annually, we need a standardised online collaborative system that can store all of our data," explains Patrick Da Conceicao, supply chain and transformation manager at Damart. "Manual data entry is encroaching on time we could spend on higher value-added tasks. With Centric PLM, our employees will be able to invest more in the creation of collections, while benefiting from a better vision of the whole development cycle, which will eventually enable us to accelerate time to market."

Sophie Trehout, PLM project leader at Damart, adds: "Ultimately, our goal is to move from two collections a year to four. With Centric PLM, all product information is in one place, which will allow our central and local teams to access reliable information in real-time and to work more efficiently with external partners. We will gain in productivity while delivering an innovative, high-quality offer."

The product teams will also be able to showcase collections through the Collection Book for iPad app's interactive catalogues and "our business units will be able to build and present assortments in a graphic and user-friendly way at any time, in real time, worldwide to all local stakeholders."