Lectra, the world leader in integrated technology solutions dedicated to industries using soft materials-textiles, leather, industrial fabrics and composites-is pleased to announce the appointment of Bertrand Crönert as Manufacturing Marketing Director.

Based at the Paris headquarters and reporting directly to Daniel Harari, Lectra CEO, Bertrand Crönert aims to reinforce Lectra's leadership as a long-standing partner of the fashion, automotive, aeronautical and furniture industries, in the overall optimization of their production processes. Lectra's cutting room solutions, the reference for the most demanding companies, guarantee maximum return on investment and the lowest total cost of ownership. Lectra's cutters are extremely powerful, with an availability rate near 98%-even when used 24 hours a day, 7 days a week-a record unparalleled in the industry.

"Thanks to its experience with major companies in the automotive industry, Lectra has developed in-depth knowledge of Lean Manufacturing, which benefits our production solutions. Our teams have integrated Lean fundamentals into our technologies-improving usage time, detecting and resolving malfunctions, eliminating superfluous tasks, eradicating quality failures-that can be easily applied to other sectors, fashion in particular, with its continuous collections and just-in-time production," said Daniel Harari, Lectra CEO. "Bertrand's mission is at the heart of Lectra's strategy which aims to provide long-term support to leading companies in implementing their Lean approach, and Bertrand, with his long experience of complex technological projects acquired in the automotive and energy industries, will allow Lectra to enter a new phase."

The appointment of Bertrand Crönert is part of the plan to reinforce sales and marketing teams worldwide, as well as that of seeking sustained R&D investments, which will allow Lectra to support its customers in post-crisis challenges.

"I am pleased to join Lectra, whose strength lies in knowing how to anticipate changes in its markets and in developing close collaboration with state-of-the art players to design and perfect tomorrow's solutions. With the involvement of all its teams, R&D, marketing and sales, we will capitalize on Lectra's integrated solutions for fabric and leather, unsurpassed in the marketplace, as well as on its high value-creating services, to allow our customers to become more competitive and more profitable in a world economic climate that is highly competitive," said Bertrand Crönert.