Norwegian outdoor clothing brand Helly Hansen is experiencing improved visibility, traceability and speed in product development after investing in a new Product Lifecycle Management (PLM) solution.

Helly Hansen specialises in technical sailing and performance ski apparel, as well as premium workwear, with its outerwear, base layers, sportswear and footwear sold in more than 40 countries.

Prior to implementing Centric Software's Outdoor PLM solution, the brand says it faced challenges including difficulties with version control and a lack of integration across multiple platforms.

"We struggled to keep up with growth and our workforce found it difficult to keep to deadlines and follow process steps. Even with another Product Lifecycle Management (PLM) in place, people were still using Excel spreadsheets and constantly making updates to versions in multiple places," says Ferdinand Diener, process and quality manager. 

Now, with the single source of truth provided by Centric's Outdoor PLM solution, Helly Hansen says it is experiencing improved visibility, traceability and speed in product development, making it possible to focus on innovation and quality.

"People are able to do a more thorough job, create more products and improve quality oversight. We're a quality-driven, innovation-focused brand, so this is critical."