Swedish outdoor brand Houdini Sportswear is turning to a cloud-based product lifecycle management (PLM) solution to help improve efficiency and transparency across its supply chain.

Houdini will implement Gerber Technology's YuniquePLM to bolster progress towards its "impact positive" status in which hopes to have 100% of its products made from recycled or biodegradable fibres and be recyclable or biodegradable at end-of-life.

The new tool "can facilitate all of Houdini's specific demands – from financials to finished product," explains Eva Karlsson, CEO of the outdoor brand. "As we design every product with the intention of it making a difference for the end-user and for the world, transparency and traceability are essential in our way of doing business. Up until we leveraged YuniquePLM, we had worked in many different ways, using documents and lists."

Michael Lock, vice president of Gerber's global software sales, adds: "In providing visibility to information and boosting traceability throughout the supply chain, YuniquePLM helps drive the transformation towards a sustainable and responsible business."