Swiss sportswear brand KJUS has invested in a new PLM system to better manage its expansion into new lines, while supporting its innovation and business strategy.

The company, which was founded in 2000 by entrepreneur Didi Serena and Olympic ski champion Lasse Kjus, and produces award-winning ski, golf and lifestyle collections sold in 30 countries, has selected Centric Software's Product Lifecycle Management (PLM) solution.

"Innovation is in our DNA and customers constantly expect new products," explains Simon Meier, head of information management at KJUS. "Meanwhile, time to market is getting faster. We needed a solution that could maintain data integrity with a single source of truth, reduce manual work, connect to other enterprise systems and streamline workflows. The goal is to bring us closer to the end consumer without compromising on performance and quality."

Meier adds the new tool provides a foundation for "agile processes" and system support. "Investing in digitalisation is a must and Centric is a partner that can bring us to the next level."