Swedish alpine mountaineering brand Klättermusen has selected Centric Software's Product Lifecycle Management (PLM) solution for emerging brands, Centric SMB, to help it achieve strategic and operational digital transformation goals.

Sara Hult, global production manager at Klättermusen, explains the company's drive for a software solution to gain a competitive advantage by improving products and streamlining processes: "We're entering new markets, widening our product assortment and increasing the number of suppliers, so we really need scalability. With Centric SMB's out-of-the-box solution, we can add users, modules and processes as our business changes and grows."

Available on a subscription basis (SaaS), Centric SMB is designed to speed product development, optimise product costs and increase brand responsiveness.

"Our team liked the fact that Centric SMB is user-friendly but highly configurable for our most specific needs. In addition, the installation process did not require extensive training and consulting services...We can focus on value creation for our customers by reducing the time spent on data management," adds Hult.