Chinese fashion company Shanghai La Chapelle Fashion Co. Ltd. (La Chapelle) has invested in a new PLM system to support its multi-brand business model and provide a digital platform for its growth and expansion.

The fast fashion specialist has implemented Centric Software's Product Lifecycle Management (PLM) solution to drive the brand's development.

Founded in 1998, La Chapelle operates an expanding network of about 10,000 directly-operated stores across China. The company is pursuing a multi-brand strategy and includes labels La Chapelle, Puella, 7.modifier, La Babité, Candie's, Jack Walk, Pote, MARC ECKO, UlifeStyle and 8em. In 2018, La Chapelle acquired French brand Naf Naf.

La Chapelle says it has "grown rapidly", reporting revenues of US$1.3bn at the end of 2017.

The company selected Centric  PLM as part of a strategy to reform its business model, strengthen internal and external communication and improve the efficiency of human and financial resources.

"We have always hoped to help the company with a set of more advanced tools addressing all stages of a product ranging from financial planning to final operations management in order to support our digital operations and raise our efficiency. This was why we chose to implement PLM," says Zhao Qi, deputy general manager of La Chapelle's information division.

La Chapelle kicked off its implementation of Centric 8 PLM for users at the 7.modifier brand and went live on the system in less than three months.

Liu Ya, general manager of the 7.modifier business division, adds the firm hopes to implement PLM across its other brands and aims to promote PLM for its external suppliers.