Brazilian fashion group Lunelli Group has invested in a new PLM system to support its digital transformation and boost speed to market.

The company, which has been active in the Brazilian textile and fashion industry for 37 years, has selected Centric Software's Product Lifecycle Management (PLM) solution for its LEZaLEZ brand.

Lunelli Group manufactures fabrics, knitwear and clothing for women, men, and children under the brands Lunender, Lunelli, LEZaLEZ, Alakazoo, Hangar33 and Fico, which are sold through more than 16,000 outlets in Brazil and abroad.

Samuel Eichstaedt, director of product development at Lunelli Group, explains that market pressures led the company to look for a PLM solution. "The speed and complexity that are associated with modern customer expectations and marketing require much more from the product creation and development teams. The systems and tools that our creative teams currently use no longer meet the new demands of digital transformation.
 
"We need a standardised system that is collaborative, online and provides a single version of the truth. This will enable teams to invest more time in research, planning, and creation of the collections and we will have fewer disruptions, reducing costs and increasing speed to market."
 
Lunelli Group is Centric's third partner in Brazil.