Chinese menswear company K-Boxing has invested in a Product Lifecycle Management (PLM) solution to effectively compete with companies who are accelerating efforts to digitalise product development, manufacturing, and supply chains.

Founded in 1980, K-Boxing is headquartered in Shanghai and focuses on business and casual men's clothing, with jackets as its core product category. The business operates more than 2,000 branded stores across China.

It has selected Centric Software's PLM solution and says the move will digitalise its product research and development department, promote more efficient cross-departmental collaboration, improve the accuracy of product introductions to meet market demand and reduce the risks of commercial decision-making.

"The information flow within our enterprise has never been smooth. Product sales data was not being fed back to the design and research departments in time, making it difficult to implement a quick-response research and development model," said CEO Hong Boming. "As the wave of digitalisation rolls in, K-Boxing must keep up the pace and embrace the future."

K-Boxing is Centric Software's fiftieth customer in China.