US sleepwear firm MGT Industries has invested in a new product lifecycle management (PLM) solution to help optimise its product development process and drive the company's global growth initiative.

The company has selected PLM from Centric Software to help streamline its business processes and free up its designers and technical teams to allow more time for creativity and innovation.

Established 30 years ago, Los Angeles-based MGT Industries designs and produces sleepwear for private labels and for its own brands – In Bloom, Jonquil and Linea Donatella.

"We had an internal tech pack system that worked for us for many years, but as our business started to evolve, production increased and we began working with more factories overseas," explains Tom Stevenson, vice president of operations. "We needed to be nimble and more efficient in the way we create and develop product."

The company says it will use Centric's full PLM suite including mobile apps and Adobe Illustrator integration.

"The ability to work directly in Adobe and to mark changes up without having to leave the programme and go and update them in another application is also something we found very exciting," adds Stevenson. "We'll be rolling out Centric to merchandisers and designers first. These mentors will then be able to support their fellow users to get up and running."