Software firms Bamboo Rose and True Fit are teaming up to enable fashion retailers and brands to leverage product development data to guide online consumer purchases.

Bamboo Rose's PLM and supply chain platform connects retailers, suppliers and other parties involved in global sourcing and trade management. True Fit, meanwhile, offers a data driven platform that maps the style, fit, size and other technical attributes from clothes and shoes to the style preferences and buying behaviours of individual shoppers.

The partnership connects product manufacturing and design data developed within Bamboo Rose's platform to True Fit's connected data set, the Fashion Genome, tailoring the shopping experience for individual consumers.

Essentially, consumers will be presented with a "hyper-personalised" selection of apparel and footwear products when shopping online. In addition, consumer and product feedback can be passed back to the retailer to inform future product development decisions.

The companies say that they are unlocking the capability for point of measure (POM) and bill of material (BOM) data to inform and aid consumer shopping and purchasing decisions. 

"Our clients rely on us to ensure the highest quality products go to market at the right time, and at the right price, but to survive in today's competitive landscape, that mantra needs to be taken a step further to include support for the consumer's experience," explains Sue Welch, chief executive officer of Bamboo Rose. 

"Partnering with the True Fit team helps us to confidently know that our customers can keep up with the ever-changing needs of their shoppers seamlessly. We're confident our relationship with them will bring about efficiencies for today's leading retailers to support personalisation for customers and increase customer satisfaction for items purchased online."

The partnership eliminates the manual work associated with sharing specification data in real-time.

"We're together helping the industry close the gap between what the consumer wants and developing the right products and experiences that will delight and satisfy those consumers," adds Romney Evans, True Fit co-founder and chief product and marketing officer.  

True Fit's True Personalization Platform is used by 250 global retail sites, representing 17,000 brands and over 125m registered users, and powers its Fashion Genome data set.