Swedish outdoor and sports fashion brand Peak Performance has invested in a new Product Lifecycle Management (PLM) solution to better manage its growth and international expansion strategy. 

The company was founded in 1986, and has grown to become a global brand that also makes skiwear as well as clothing for other outdoor activities such as running, golf and hiking, and casualwear for the urban environment.

Faced with the data management and communication challenges that accompanied its growth, Peak Performance selected Centric Software's Centric 8 PLM.

"We want to give our teams a more modern, simplified and collaborative way to work on assortments," says Nikol Rakic, sourcing and production director at Peak Performance. "With the right PLM solution in place, everyone can meet in the solution and make the right decisions at the right time, together. He adds the PLM tool "will be a major contributor to our growth and international expansion strategy. It will help us significantly improve our time to market as we will be able to make more qualified and faster decisions."