Dutch denim fashion brand Petrol Industries has invested in a new Product Lifecycle Management (PLM) solution to centralise product data and improve communication.

Founded in the Netherlands in 1989, Petrol Industries originally sold leather belts but has since expanded to an all-round fashion brand with more than 3,500 points of sale across Europe, focused on denim craftsmanship and fit. 

The company has selected Centric Software's Centric Fashion PLM to help manage its rapid growth and improve efficiency across its teams.

"We were working with spreadsheets, emails, file sharing, phone calls and other disconnected data, which caused difficulties with tracking information and lost productivity," says Kevin Klarenbeek, IT manager at Petrol Industries. "We wanted internal teams and suppliers to collaborate in the same tool in real-time, improving efficiency and consistency from design to delivery.

He says the new software will "help us reduce operational costs as we can do more in less time and improve logistics planning, leading to a faster time to market. With more insight into the composition of collections, we can better predict quantities needed, negotiate prices and conditions more effectively and reduce the chance of late deliveries.

"We are eager to grow into strategic business partners that help each other overcome challenges."