French women's ready-to-wear brand Camaïeu has invested in a new PLM system to optimise team collaboration and streamline product development.

Supported by a network of more than 900 stores in 22 countries and territories around the world, Camaïeu has implemented Centric Software's Product Lifecycle Management (PLM) solution to streamline operational processes and ensure a collaborative workflow across the entire company.

Founded in 1984, Camaïeut produces exclusive collections entirely designed by its studio in Roubaix. 

"We wanted a PLM solution that would improve communication between departments and align our internal processes," explains Mathilde Ichac, supply manager at Camaïeu. "Our goal is to reduce the time spent organising information in order to gain visibility on deadlines and activities throughout the organisation.

"Standardisation and collaboration are a major issue in our field as we have teams in France, Morocco, Vietnam, Banglades, and China. It is therefore essential to set up a common platform that everyone can use to work together."

Camaïeu met several PLM vendors before deciding on Centric Software's flagship Centric 8 PLM solution.

"With the help of the Centric team, we will benefit from industry best practices for our ready-to-wear, accessories and lingerie lines," Ichac adds. "We look forward to having a single, reliable view of each product, digitising our manual processes and driving our business even more effectively."