Software firms PTC and Browzwear have launched the first native integration between their PLM and 3D tools in a move aimed a improving the efficiency and creativity of design teams, as well as extending the value of 3D throughout the supply chain.

Users of the latest versions of PTC's FlexPLM can now benefit from bi-directional integration with Browzwear's 3D design environment VStitcher and its speed-focused creative platform, Lotta.

This should enable brands to reduce product development calendars and reduce material costs by giving users direct access to design assets stored in FlexPLM from the familiar Lotta and VStitcher interfaces, and vice versa.

The "industry-first partnership" allows designers to retrieve information from FlexPLM – such as materials, colours, and the full spectrum of product information – all from within Lotta and VStitcher, and then upload their designs as high-resolution 2D and 3D images that can be visualised in FlexPLM by anyone – even team members without access to Browzwear's 3D solutions.

"Retail is facing unprecedented disruptions with the ever-present need to shorten time-to-market and adjust to shifting consumer demands. 3D has become a critical tool for brands and retailers who need to prototype, sample, and produce on-trend products faster than ever before,"
explains Quach Hai, PTC's vice president of retail product management.

But designing and sampling is only part of the picture, Hai explains, noting the combination of FlexPLM and 3D has the potential to "become the
engine behind a completely digital product creation workflow." 

Browzwear COO, Lena Lim, adds: "Deep integration between 3D and PLM is an important step for the fashion and retail industry to
achieving what we see as true product life management workflow for digital product creation, starting with virtual design.

"We are thrilled to have been able to partner with PTC to deliver a native integration that allows detailed 3D renders to not only allow for reduction of physical samples, but serve as critical assets to be used in an all-digital, automated workflow – taking inspiration to the future of selling, with true-to-life accuracy underpinning it all."