Software firm PTC has revealed the latest innovation for its product lifecycle management (PLM) software, a concept management app designed to provide retailers with the tools they need to embrace digital design.

The company says its new web-based application will bring rapid, iterative collaboration to FlexPLM users looking to capture ideas, requirements, and feedback.

The PTC FlexPLM software helps retailers quickly identify and respond to market trends and supply chain opportunities, enabling them to keep a competitive edge.

Users will be able to create digital boards using images, videos, text, documents, and colour palettes, while real-time trending imagery from popular social media platforms, such as Instagram, can be reviewed and imported for a seamless viewing experience.

Designers, meanwhile, will be able to organise and group boards into projects, while intuitive functionality will make it easy to add and resize images, add text, create annotations, and zoom without compromising image quality. Boards can be easily shared with internal and external users via simple-to-use settings that will support both review and collaboration scenarios.

"We are seeing a shift to digital tools and methods across the entire development cycle," says Quach Hai, senior director, retail product management, PTC. "Designers no longer need to create physical boards that are piecemeal presentations of their ideas. Digital design allows retailers to aggregate ideas and inspirations from across the enterprise and trends from social media to create visually appealing and functional inspiration boards critical to the earliest stages of product design and development. With this new app, users can shorten the time between ideation and product development."

This new app will join a suite of applications, including the next generation FlexPLM Design Module for Adobe Illustrator and role-based Tech Pack Access App.

PTC FlexPLM software app to improve design efficiency

Role-based app to enhance PTC FlexPLM software