Brazilian retail chain Riachuelo has invested in a new Product Lifecycle Management (PLM) solution to help drive greater agility, speed and innovation.

The 70-year-old company claims to be the largest fashion group in Brazil and is the parent of Lojas Riachuelo, one of Brazil's largest retail chains with 315 stores nationwide.

Riachuelo purchased a PLM solution a few years ago but was unhappy with its lack of flexibility and support. It needed a new platform to give teams improved visibility, speed and collaboration, ultimately reducing costs and time to market.

As a result, the company has selected Centric Software's PLM solution. 

"The dynamism of the current market demands more agility and innovation when developing and bringing new products to market, so it is necessary to create collections in the shortest possible time to market, minimising costs and maximising perceived value and quality," explains Flávia Martino, trend research, product design and product development project manager at Lojas Riachuelo.

"We knew the right PLM solution would help us to improve control, agility and cross-area collaboration. We wanted more reliable information with fewer errors, reduced rework and costs and a way to eliminate manual and decentralised processes."

With Centric PLM in place, Martino says the company expects decreased time to market, reduced time to sample creation, process standardisation, productivity gains, better product data governance and cost savings.