Stichd, a global licensee whose brand portfolio includes Puma and Levi Strauss & Co, has implemented a new Product Lifecycle Management (PLM) solution to streamline its operations and boost its design and product development teams.

Based in the Netherlands, Stichd was founded in 1979, initially known as Dobotex. Acquiring the sports merchandising company Brandon in 2015, both were combined under one umbrella as Stichd in 2019, and now manage about 30 collections per season of varying sizes, with around 800 styles including both NOS (never-out-of-stock) and seasonal styles.

A brand partner for legwear, bodywear, and swimwear, Stichd produces and markets merchandise for brands including Tommy Hilfiger, Head, and Calvin Klein.

The firm has implemented Centric Software's PLM, Centric C8 to modernise parts of the processes and IT blueprint to support its expansion.

"We used to capture product data on local and shared drives, share it via email and FTP servers, which wasn't a future-proof way of working. We started the search for a PLM solution to replace the old way of working and secure a single source of truth," says Bart Speet, responsible for the Stichd PLM project management.

The main objective for the company in employing Centric PLM was to "do things right, and do things once," as Speet says. The biggest advantage for Stichd is being able to capture the entire design and sourcing part of the value chain in one system that always contains the latest input, can be accessed by all stakeholders, and accurately captures the business's global oriented development efforts.

Stichd has completed a rollout of the software to product managers, design teams, developers, packaging engineers and quality assurance teams.